In an interview about The People’s Platform, Astra Taylor notes that of late “more and more of us are encouraged to think of ourselves as artists no matter what our line of work. It’s a way of framing some of the unappealing things about our current economic condition — the lack of stability or of a social safety net—as something desirable and empowering. The ethos of the artist — someone who is willing to work with no guarantee of reward, who will sacrifice and self-exploit around the clock — is demanded of people across the board.” This tendency manifests itself in many realms: Taylor gives the example of Apple Store employees being told they should be grateful just to have the experience of working for Apple, but the rhetoric used to draw freelancers into digital sweatshops matches what she describes even more perfectly. Then we have the phenomenon I have been examining lately on this blog: the replacement of skilled workers with volunteers.
Alongside the imperative to embrace your exploitation as an artist embraces her vocation, though, proliferates the contrasting logic of what David Graeber called “bullshit jobs” in a memorable article from last year. In a recent interview on the subject, Graeber explains that he is mainly referring to “meaningless office jobs [where workers] are basically paid to act busy all day. A lot of them may really work one or two hours, and the rest of the time they’re downloading stuff from the Internet, or playing around on Facebook or something. But, their job is to sit in an office, and basically valorize the idea that everybody should look busy all the time, that work is valuable in itself.” As Graeber notes, the expansion of this area of employment seems to be an economic paradox: “According to economic theory, at least, the last thing a profit-seeking firm is going to do is shell out money to workers they don’t really need to employ. Still, somehow, it happens.” Graeber’s solution: “The answer clearly isn’t economic: it’s moral and political. The ruling class has figured out that a happy and productive population with free time on their hands is a mortal danger . . . And, on the other hand, the feeling that work is a moral value in itself, and that anyone not willing to submit themselves to some kind of intense work discipline for most of their waking hours deserves nothing, is extraordinarily convenient for them.”
Compare this to BuzzFeed’s and Coursera’s translation strategies: they really need the translation to be done, but they have invented elaborate schemes to avoid paying translators. The value and necessity of the work of translation to their companies could not be clearer, yet in this area a logic of ruthless efficiency applies, but not when it comes to the kind of jobs Graeber is describing: much of that work does not seem to be fundamentally needed by anyone, yet paradoxically organizations are willing to pay workers for it.. As long as it is something that you would do even if it were unpaid, it is increasingly becoming something you have to do for free or for very little. On the other hand, you can be paid to do the kind of jobs that no one would do if managers did not invent them.
For Graeber, bullshit jobs carry with them a moral imperative: “If you’re not busy all the time doing something, anything — doesn’t really matter what it is — you’re a bad person.” But the flipside of that logic seems to be: if you actually like doing x activity, if it is valuable, meaningful, and carries intrinsic rewards for you, it is wrong for you to expect to be paid (well) for it; you should give it freely, even (especially) if by doing so you are allowing others to profit. In other words, we’ll make a living from you doing what you love (for free), but we’ll keep you in check by making sure you have to make a living doing what you hate.